The role has been created to accelerate the company's growth and strengthen its position across the UK construction and infrastructure sectors.
As general manager, kerbing solutions, Birley will lead the expansion of Duraproducts鈥� kerbing portfolio by helping more organisations specify polymer kerbs in their projects. He will work closely with local authorities, housebuilders, term maintenance contractors, and key infrastructure partners, highlighting the sustainability, safety, and efficiency advantages of Duraproducts鈥� polymer kerbing range over traditional concrete alternatives.
Duraproducts recently secured an updated BBA HAPAS certification for Durakerb, its recycled polymer kerbing solution. For the first time, this certifies the product for use across the UK鈥檚 national highways network.
罢丑别听狈补迟颈辞苍补濒 Highways Manual of Contract Documents for Highway Works聽has also been updated to include聽polymer kerbs聽in national specifications 鈥� a change that removes long-standing barriers to the adoption of recycled materials. Together, these developments position recycled polymer kerbs as a credible, approved alternative to traditional products.
Birley most recently served as head of commercial, UK, at Kelly Bros International, where he helped drive growth and expand the company鈥檚 UK market presence. He has also held senior roles at The Clearway Group, USL Group, Polypipe, and Stirling Lloyd Polychem Ltd.
He said, "Joining Duraproducts at this moment feels like exactly the right move. The opportunity to take a product like Durakerb, with its credentials and approvals now firmly in place, and convert that into real growth is something I am excited to get started with."